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What is Optimizing CRM through Data Mining Techniques about?
The document discusses using data mining and content analysis techniques to optimize customer relationship management. It proposes transforming unstructured customer data into structured data using content analysis, and then applying data mining methods like decision trees to extract hidden knowledge about individual customers. This knowledge can then be used to optimize marketing strategies. A conceptual information flow is presented showing the process of collecting raw data, cleaning and structuring it u
- Author
- Sahar Fazeli
- Language
- EN