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Toward Customer Hyper-Personalization Experience - A Data-Driven Approach by huong.nguyen.2023 is a document available to read on EtoBox.

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The article discusses a data-driven approach to customer hyper-personalization, emphasizing the importance of integrating customer data from both digital and physical touchpoints. It identifies four essential elements for a successful hyper-personalization strategy: data foundation, decisions, design, and distribution, with a focus on gathering Identity, Contactability, and Traceability data. The study aims to demonstrate the benefits of linking real-time customer interactions to enhance the number of custo

Author

huong.nguyen.2023

Language

EN