Can I read Consumer Behavior in Online Shopping on EtoBox?
Consumer Behavior in Online Shopping by rajdeepakruh is a document available to read on EtoBox.
What is Consumer Behavior in Online Shopping about?
The study examines consumer buying behavior towards online shopping in Lucknow, India, highlighting the shift from traditional shopping due to increased internet access and convenience. Data collected from 154 respondents indicates that factors such as time-saving, ease of use, and product variety significantly influence online shopping preferences. The findings aim to provide e-retailers with insights for developing effective marketing strategies based on consumer preferences and behaviors.
- Author
- rajdeepakruh
- Language
- EN