About this document
AIDA Model in Advergames Explained by faisal sayyar is a document available to read on EtoBox.
This document discusses using the AIDA model to understand how advergames work to influence consumer purchasing behavior. The AIDA model describes 4 stages of the consumer purchasing process: awareness, interest, desire, and action. The document applies this model to analyze how different elements of online advergames can drive consumers through each stage of the AIDA model funnel. It also discusses how marketers can measure the effectiveness of advergames and how elements within games can be tailored for h
- Author
- faisal sayyar
- Language
- EN