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What is Marketing Innovations for Aceh Patchouli Oil about?

Patchouli oil production in Aceh, Indonesia has significantly declined in recent years due to volatile pricing determined by outside traders like those in Medan. This study examines marketing innovations for Aceh patchouli oil to generate competition with the Medan monopoly. The results suggest training farmers to create derivative products to sell through various retail channels. Another innovation is forming a secondary cooperative to explore new foreign markets, requiring cooperation between academics, b

Author

Indra Zainun

Language

EN