About this document
Cultural Missteps in Brazilian Business by cristine is a document available to read on EtoBox.
Wally Astor and his father-in-law, Henry Williams, made several cultural missteps during a business meeting with Brazilian partners that negatively impacted the potential deal. The missteps included Williams failing to personally apologize for not attending the meeting and instead sending lower-ranking Astor, Astor dressing casually instead of formally, and using informal language seeking to rush the deal. Understanding the cultural norms of prospective partners, like valuing respect and hierarchy in Brazil
- Author
- cristine
- Language
- EN