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What is Influencer Marketing and Tourist Behaviour Rol about?

This literature review examines the impact of influencer marketing on tourist behavior, focusing on attitudes, intentions, and actions in the tourism sector. It highlights the effectiveness of influencers, particularly on platforms like Instagram, in shaping travel decisions through perceived authenticity and engagement. The review identifies research gaps, including the need for studies on long-term impacts and ethical concerns, while emphasizing the importance of influencer credibility and content quality

Author

rj9679461

Language

EN