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About this Social Sciences article
Strategic implications of the segment of one TV : The evolution of the personalised television structure by Wirtz, Bernd W.; Schwarz, Joachim is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Wirtz, Bernd W.; Schwarz, Joachim
- Publisher
- Institute for Media and Communications Management; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 1424-1277)
- Published
- 2001
- Language
- EN
- Field
- Social Sciences