About this document
Applying Socio-Semiotics To Organizational Communication - A New Approach (1999) by Chris Liu is a document available to read on EtoBox.
The article discusses a socio-semiotic approach to organizational communication that reconciles functionalism and interpretivism by focusing on the organizing properties of communication. It presents a theoretical model that views organizational structures as narrative processes shaped by both human and nonhuman agents, emphasizing the importance of exchanges and interactions. The author argues that understanding organizations through this lens allows for a more comprehensive analysis of their dynamics and
- Author
- Chris Liu
- Language
- EN