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About this Business, Management and Accounting article
Are Social Media Replacing Traditional Media in Terms of Brand Equity Creation? by Coulter, Keith S.; Bruhn, Manfred; Schoenmueller, Verena; Schäfer, Daniela B. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Coulter, Keith S.; Bruhn, Manfred; Schoenmueller, Verena; Schäfer, Daniela B.
- Publisher
- Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 2040-8269)
- Published
- 2012
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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