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About this Social Sciences article
Elements of Negativity: Volume and Proportion in Exposure to Negative Advertising by Daniel Stevens is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Daniel Stevens
- Publisher
- Springer US; Springer-Verlag; Kluwer Academic/Plenum Publishers; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 0190-9320)
- Published
- 2009
- Language
- EN
- Field
- Social Sciences