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Customer Loyalty in Nigerian Banking by Chidozie Obi is a document available to read on EtoBox.
What is Customer Loyalty in Nigerian Banking about?
The document discusses the factors that contribute to customer loyalty in the Nigerian banking sector, emphasizing the shift from product-focused to customer-oriented banking. It highlights the importance of service quality, trust, and reputation as key elements influencing customer loyalty amidst increasing competition and regulatory changes in the banking industry. The study aims to analyze these factors and their impact on customer retention and satisfaction in the context of a rapidly evolving financial
- Author
- Chidozie Obi
- Language
- EN