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Online Reviews as Innovativeness Indicators by nuranisapabeanti is a document available to read on EtoBox.

What is Online Reviews as Innovativeness Indicators about?

This document summarizes a research paper that analyzes online product reviews over time to identify patterns that match theories of product adoption and diffusion. The researchers conducted a longitudinal text analysis of nearly 50 products to measure psychological characteristics of reviewers, finding that characteristics changed in ways predicted by adoption theory. When testing another product category of 90 products, similar patterns emerged. This provides a novel way to identify the stage of product a

Author

nuranisapabeanti

Language

EN