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What is Consumer Buying Behavior in Malls about?

This document discusses factors that affect consumer buying behavior inside shopping malls. It aims to determine the impact of shopping mall atmosphere, convenience, and product/service placement on consumer purchase decisions. The study collected primary data from various Karachi malls through questionnaires. SPSS software was used to analyze the data from a sample of 250 people aged 14 and older. The results revealed that convenience, service, and atmosphere have a significant effect on consumer buying be

Author

Ausaf Ali Jokhio

Language

EN