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What is Accessing dataLayer Variables in GTM about?

This document discusses how to retrieve values from the dataLayer in Google Tag Manager (GTM) by defining Data Layer variables. There are two cases for dataLayer variables: 1) first level variables that can be directly accessed by their name, and 2) variables in objects or arrays that require specifying the path (e.g. ecommerce.detail.products.0.price). Examples are provided to demonstrate defining Data Layer variables for a

Author

Роман Александровский

Language

EN