About this document
Personal Accessories in The United Arab Emirates (Full Market Report) by Ankur Aggarwal is a document available to read on EtoBox.
The personal accessories market in the United Arab Emirates is experiencing substantial growth, particularly in the luxury segment, which is outperforming mass brands due to an increase in affluent consumers. In 2023, millennials and Generation Alpha are driving trends, prompting brands to adopt advanced technologies like AI and VR to engage younger audiences. The metaverse is becoming a key area for fashion brands, raising concerns about brand equity and trademark protection in digital spaces.
- Author
- Ankur Aggarwal
- Language
- EN