About this document
Generative AI by Võ Song Toàn is a document available to read on EtoBox.
The article discusses the transformative impact of generative AI on marketing, highlighting its potential to automate the creation of advertising content, enhance personalized marketing, and facilitate consumer interactions through AI chatbots. While these advancements could lead to cost savings and improved targeting, they also pose significant risks to consumers, such as misleading advertising and exploitation of vulnerabilities. The author argues that existing EU laws may not adequately protect consumers
- Author
- Võ Song Toàn
- Language
- EN