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What is Green Marketing Strategies and Challenges about?

The document discusses the history and evolution of green marketing. It began in Europe in the 1980s when harmful products were identified. Green marketing has since evolved in three phases - ecological, environmental, and sustainable. The objectives of green marketing are to help solve environmental problems, focus on clean technology, and produce eco-friendly products demanded by increasingly environmentally-aware consumers. Green marketing involves modifying products, production, packaging, and promotion

Author

Sutharsana Sutha

Language

EN