About this document
Dairy Best Focus Group Insights by Upasana Sil is a document available to read on EtoBox.
The document summarizes the findings of a focus group discussion about milk consumption habits and perceptions of different milk brands. Most participants were housewives who consumed milk daily for nutrition and emotional reasons. Amul was considered the most trusted brand due to its perceived purity and lack of preservatives. Other major brands recognized were Mother Dairy and Nestle, though Dairy Best was unknown to most. Taste, trust in the brand, and recommendations from family influenced purchase deci
- Author
- Upasana Sil
- Language
- EN