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What is Butler Shine Stern Partners Case Study about?

Butler, Shine, Stern & Partners is a mid-size advertising agency founded in 1993 providing marketing and advertising services. Their first major client was Barilla Pasta for a commercial with tennis star Steffi Graf. Their next major client was Millers Outpost, for whom they expanded services from commercials to product design and store layout. By 2005, 80% of ad clients had moved from commission-based to fee-based compensation, and US/global ad spending was forecast to rise 5-7% annually. The agency used u

Author

Saransh Jain

Language

EN