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Can I read Language in International Business : The Multilingual Reality of Global Business Expansion on EtoBox?
Language in International Business : The Multilingual Reality of Global Business Expansion by Rebecca Piekkari, Denice E. Welch, Lawrence S. Welch is a nonfiction available to read on EtoBox.
What is Language in International Business : The Multilingual Reality of Global Business Expansion about?
Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms.Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face.Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book. Business practition
Who reads Language in International Business : The Multilingual Reality of Global Business Expansion?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Rebecca Piekkari, Denice E. Welch, Lawrence S. Welch
- Publisher
- Edward Elgar Publishing Ltd
- Published
- 2014
- Language
- EN
- ISBN
- 9781784710156
- Category
- nonfiction
- Subjects
- Business, Economics, Management
Other editions & translations
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