About this document
Consumer Behavior in The TikTok Era A Comprehensive Review of Trends Theoretical Framework and Future Avenues by misraruhbass is a document available to read on EtoBox.
This document presents a systematic review of consumer behavior research related to TikTok, analyzing 558 publications from 2019 to 2025. It identifies key themes such as purchase intention, Generation Z, and algorithmic recommendation systems, while highlighting theoretical frameworks like Uses and Gratifications and Source Credibility Theory. The study aims to provide insights for future research directions in understanding TikTok
- Author
- misraruhbass
- Language
- EN