About this document

Mobile Marketing Poll Insights #6 is a document available to read on EtoBox.

The poll results show that most respondents do not currently use mobile internet, but agree that mobile marketing is an important communication channel. The majority of respondents would prefer using "m.domain.nl" as a mobile URL. Most agree that scanable logos are better than QR codes for mobile marketing. The top perceived shortcoming of mobile marketing was a lack of initiative from advertisers.

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EN