About this document
Creativity Assessment in Hollywood Pitches by rathnasinghenavodika is a document available to read on EtoBox.
This study explores how Hollywood executives assess the creative potential of screenwriters during pitch meetings, proposing a dual-process model of creativity judgments. The findings indicate that experts utilize both person categorization, based on behavioral and physical cues, and relationship categorization, based on relational cues and self-perceptions. This research highlights the subjective nature of creativity assessments in organizational contexts and the importance of interpersonal dynamics in the
- Author
- rathnasinghenavodika
- Language
- EN