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What is Understanding Relationship Marketing Basics about?

The document discusses the basics of marketing and the evolution of relationship marketing. It defines marketing as creating and communicating value to attract and satisfy customers profitably. It explains that relationship marketing focuses on fostering long-term customer loyalty and engagement rather than short-term goals like individual sales. Relationship marketing emerged as companies spent more on acquiring customers but lost more existing customers due to increased competition, customer expectations,

Author

Twinkal chakradhari

Language

EN