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BCG & GE Matrix Analysis for FMCG by Vijoy Goswami is a document available to read on EtoBox.

What is BCG & GE Matrix Analysis for FMCG about?

The document shows two matrices - the BCG matrix and GE matrix. The BCG matrix classifies different product categories of a company based on their market growth rate and relative market share. It shows that categories like hair and skin care, deodorants and premium soaps are stars to invest in. Mass soaps are cash cows, while exports are dogs to divest from. The GE matrix compares different product categories of the company based on market growth rate and the company

Author

Vijoy Goswami

Language

EN