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Got Your Attention? : How to Create Intrigue and Connect with Anyone by Horn, Sam is a self-help book available to read on EtoBox.

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In an impatient world of infobesity, people don't want more information & mdash;they want to be intrigued and they want to be intrigued fast . After all, goldfish have longer attention spans than humans & mdash;nine seconds to our eight. So, right now, people want to know, & ldquo;How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime? & rdquo; Bestselling author and ace communication strategist Sam Horn reveals her & ldquo;secret sauce & rdquo; for truly connecting with people & mdash;whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders & mdash;anyone who wants to build meaningful relationships with others. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up & mdash;this book has been called How to Win Friends and Influe

Who reads Got Your Attention? : How to Create Intrigue and Connect with Anyone?

Author

Horn, Sam

Publisher

Berrett-Koehler Publishers, Incorporated

Published

2015

Language

EN

ISBN

9781626562523

Category

self-help

Subjects

Psychology, Social_sciences

Rating

3.97 / 5 (76 ratings)

Updated

2026-03-14