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Reviving Oral Storytelling Techniques by sarah_morning is a document available to read on EtoBox.

What is Reviving Oral Storytelling Techniques about?

The document discusses how storytelling traditions have evolved from oral to literary forms due to influences like the printing press. It argues we should look back to oral traditions of storytelling for guidance in advertising, as oral stories were designed to be memorable. Oral traditions used techniques like episodic structures and memorable motifs that mirrored human memory, unlike literary stories. While advertising borrows some oral techniques unconsciously, the industry is still influenced by a post-

Author

sarah_morning

Language

EN