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What is Disruptive Innovation in Business Strategy about?
Disruptive innovation is a competitive strategy where companies introduce new products or services that create new markets and disrupt existing ones, characterized by identifying underserved markets, developing unique value propositions, iterative improvement, and scaling for market penetration. This approach leads to the creation of new markets, competitive advantages, disruption of incumbents, and potential long-term growth. An example is Netflix, which disrupted the traditional video rental industry by o
- Author
- markov419d
- Language
- EN