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What is Achievement Motivation in Bumiputra Entrepreneurship about?

This study investigates the correlation between need for achievement motivation and entrepreneurial persistence among Bumiputra entrepreneurs in Terengganu, Malaysia. The findings indicate a positive relationship, suggesting that a strong need for achievement can enhance persistence and drive success in entrepreneurship. The research highlights the challenges faced by Bumiputra entrepreneurs compared to their Chinese counterparts, emphasizing the importance of motivation in overcoming these obstacles to mee

Author

ibraits

Language

EN