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Social Media by muhammad Bilal wassan is a document available to read on EtoBox.

What is Social Media about?

This study investigates the impact of social media advertising on the buying decisions of young consumers in Dhaka, Bangladesh. Utilizing a structured survey with 244 respondents, the research identifies six significant predictors that influence purchasing behavior, with social media marketing positively affecting decisions by 53.5%. The findings highlight the importance of understanding consumer behavior in the context of social media to enhance marketing strategies.

Author

muhammad Bilal wassan

Language

EN