About this scholarly article

Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Con-tent and Firm-generated Content by Hu, Yuheng (author);Gal, David (author);Hong, Yili (author) is a scholarly article available to read on EtoBox.

Author

Hu, Yuheng (author);Gal, David (author);Hong, Yili (author)

Published

2018