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What is CEOs about?

CEOs and boards often struggle to define the ideal attributes for a chief marketing officer (CMO), relying on three archetypes: the creative iconoclast, the professional general manager, and the digital wizard. Each archetype has unique strengths but no single CMO excels in all areas, leading to high turnover rates in the role. To improve CMO selection, CEOs should align on their company

Author

abhipatel14

Language

EN