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What is Factors Influencing Telecom Brand Switching about?

This document discusses factors behind customer brand switching in the telecom industry. It investigates the causes of switching behavior through examining factors that influence switching. A study identified key factors that impact customer satisfaction and switching through surveying 100 respondents and analyzing the data. The factors found to have the greatest effect on switching behavior and customer satisfaction were price, network quality, brand image, value-added services, and sales promotions.

Author

Rasheeq Rayhan

Language

EN