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Intercultural Business Communication Study by Farnia Sari is a document available to read on EtoBox.

This document presents a case study on the internationalisation of business communication curricula at a Canadian university, emphasizing the need for intercultural communication skills among undergraduates. It reveals that while the university has made efforts to implement an international business concentration, the lack of administrative support has hindered the sustainability of language initiatives. The study highlights the importance of integrating international and intercultural dimensions into all p

Author
Farnia Sari
Language
EN