About this document
Consumer Behavior in Two-Wheeler Market by mrunal mehta is a document available to read on EtoBox.
This document summarizes a study on consumer behavior regarding automobile products, specifically two-wheelers, in Tirunelveli City, Tamil Nadu, India. The study aimed to understand consumer buying decisions and motives, preferred brands in terms of technology/price, most desirable brands regarding mileage/fuel consumption, consumer preferences regarding aesthetic additions, and consumer awareness of product ranges. 70 respondents completed a questionnaire. The study found consumers prefer two-wheelers for
- Author
- mrunal mehta
- Language
- EN