About this document
Principles of Marketing Overview by priyanka.imbadehradun is a document available to read on EtoBox.
Marketing is a process that promotes the buying and selling of products or services, defined by various perspectives, including the American Marketing Association and Philip Kotler. The evolution of marketing has transitioned through four main orientations: production, product, selling, and marketing orientation, with a focus on customer needs. Marketing encompasses a wide scope including products, services, events, and ideas, and plays a crucial role in creating awareness, generating revenue, and fostering
- Author
- priyanka.imbadehradun
- Language
- EN