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Sales Promotions in Apparel Retailing by Mukesh Sinha is a document available to read on EtoBox.

What is Sales Promotions in Apparel Retailing about?

The document discusses sales promotion strategies in the Indian apparel retail industry. It notes that apparel retail is highly seasonal, requiring retailers to carefully manage stocking patterns and clear inventory at the end of seasons through sales promotions. Sales promotions are important for apparel retailers to induce customers to purchase now rather than later as the value of apparel declines substantially after the season. The document also reviews literature on prestige clothing shopping behavior,

Author

Mukesh Sinha

Language

EN