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What is New Media Marketing in Bangladesh Banking about?
This document provides a research proposal on approaches to new media marketing in the private commercial banking sector of Bangladesh. The proposal includes: 1. An introduction outlining the research topic and objectives to identify effective internet marketing approaches in Bangladeshi banks. 2. Research questions and objectives including identifying bank marketing strategies and limitations through interviews with bank executives. 3. A literature review on internet and new media marketing theories to
- Author
- Infokeeda
- Language
- EN