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Can I read Marketing Management on EtoBox?
Marketing Management by Greg Marshall, Mark Johnston is a business book available to read on EtoBox.
What is Marketing Management about?
<p><P>This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.</p>
Who reads Marketing Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Greg Marshall, Mark Johnston
- Publisher
- McGraw-Hill School Education Group
- Published
- 2009
- Language
- EN
- ISBN
- 9780077545567
- Category
- business
- Subjects
- Management, Business, Management & Leadership
- Rating
- 4.07 / 5 (53 ratings)
- Updated
- 2026-03-14
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