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What is Home Bakeries about?

This study examines the influence of home bakeries on social media users in Amravati City, highlighting their rise during the COVID-19 pandemic. It reveals that home bakeries significantly impact consumer behavior, preferences, and purchasing decisions, particularly through social media marketing strategies. The findings indicate a strong relationship between gender and consumer preferences, emphasizing the importance of effective online engagement for local home-based businesses.

Author

domycavu

Language

EN