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Toilet Soap Market Overview and Analysis by Abhijit Roy is a document available to read on EtoBox.

The toilet soap market in India is estimated to be 530,000 tonnes per year. Hindustan Unilever is the market leader, competing against many national and global brands. The market is highly competitive and fragmented, with little product differentiation between brands. Toilet soap use has expanded from urban to rural areas due to increasing hygiene awareness. The market can be divided into four price segments: premium, popular, discount, and economy. Premium soaps have the highest value share at 30% despite

Author

Abhijit Roy

Language

EN