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Balanced Scorecard for Strategic Management by Gaurav is a document available to read on EtoBox.

What is Balanced Scorecard for Strategic Management about?

The Balanced Scorecard is a performance measurement framework developed by Kaplan and Norton that considers both financial and non-financial measures grouped into four perspectives: financial, customer, internal business processes, and learning and growth. It was created to address the limitations of solely using financial measures to gauge past performance and provide insight into future performance. The Balanced Scorecard translates strategy into objectives, measures, targets, and initiatives for each per

Author
Gaurav
Language
EN

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