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Satisfaction by minhtrungalt is a document available to read on EtoBox.

The research investigates how customer satisfaction influences repurchase behavior, emphasizing that this relationship is moderated by various customer, relational, and marketplace characteristics. The authors find that the moderating effects are significant when measuring actual repurchase behavior, but not when assessing repurchase intentions. This study provides a conceptual framework that enhances understanding of the complexities in the satisfaction-repurchase dynamic within a retail context.

Author

minhtrungalt

Language

EN