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What is Enhancing Customer Value in Insurance about?

Wojtek is the chief marketing officer at GIC, a general insurance company. He outlines several challenges facing the insurance market, including increasing competition and agents pushing for higher commissions. Wojtek believes the key is developing capabilities to truly understand customers as individuals and households in order to cross-sell and upsell them additional products. He has calculated customer profitability and found that the top 20% of customers generate 77% of total profits. Focusing retention

Author

Csaba

Language

EN