About this document
Selecting Indian Cities For Market Entry by Jose Jacob K is a document available to read on EtoBox.
Integro Infotech and Consulting has created a management tool, based on a scoring model, to evaluate the quality of Indian cities for Market Entry. The rationale behind the selection of cities lies in the assumption that a possible market size is positively influenced by the number of inhabitants. The scoring model includes five categories with fifteen sub-criteria to characterize the economic potential of the population-wise 20 largest Indian cities.
- Author
- Jose Jacob K
- Language
- EN