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What is Psychographic Segmentation in India about?

This document discusses psychographic segmentation and provides examples. Psychographic segmentation divides the market according to psychological characteristics like motivation, attitudes, lifestyle and personality. Examples are provided of ads targeted at psychographic segments, including Fastrack watches targeted at fashion-conscious youth, Dettol handwash for health-conscious professionals, and Dettol soap positioning itself as an antiseptic. Effective psychographic segmentation involves understanding

Author

Arpit Arora

Language

EN