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IMC Effectiveness Study of Banglalink by Omor Faruq Saiful is a document available to read on EtoBox.
This research proposal aims to evaluate the effectiveness of the integrated marketing communications (IMC) plan of Banglalink, the second largest telecom operator in Bangladesh. The study will use both primary and secondary research methods, including focus groups, interviews, and reviewing Banglalink
- Author
- Omor Faruq Saiful
- Language
- EN