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What is Idol Anime and Manga Overview about?

Idol anime and manga focus on young entertainers marketed to have close relationships with fans, originating in the 1980s as a promotional tool for idol singers. The genre employs a media mix marketing strategy, linking fictional characters to real-life music and merchandise. Over the years, the popularity of idol-themed series has fluctuated, leading to the emergence of notable franchises such as The Idolmaster and Love Live!.

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Today News

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EN