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What is Mojo Cola: Market Position in Bangladesh about?

This document summarizes a term paper on carbonated beverages Pepsi and Mojo Cola in Bangladesh. It discusses the beverage industry in Bangladesh, focusing on Akij Food & Beverage Ltd. which produces Mojo cola, lemon drink Lemu, and energy drink Speed. It also discusses Pepsi producer Transcom Beverage Ltd. The document analyzes the target market for these beverages, finding they primarily target youth aged 20-25 years old across socioeconomic classes. It identifies limitations in Mojo

Author

Zaki Ahmad

Language

EN